I define ideas as connecting and rethinking different perceptions of knowledge. It is generally the case that a new conception can be formed by developing a relationship between two or more previously acquired skills. During the brainstorming process, one needs to set up a selection – some ideas need more time to prevail and conceive, a catalyst is needed to assure the necessary conditions. As an outcome, connections are made, thoughts are aligned to build a concept. This phase resembles completing a puzzle, solving an equation or composing a construction. In my series I observe and map this workflow from the wide range of knowledge through the moment of recognition to the perfect outcome, showing its phases and barriers.